Gentle Streets and Squares: Villa di Delizia Business Space Supports Creative Regeneration at Milano Design Week
Villa di Delizia Business Space is proud to support "Gentle Streets and Squares" — a design innovation initiative and urban hackathon that took place from April 8 to 13, 2025 at Spazio Culturale SC3 Milano GentiLab, as part of Milano Design Week 2025. The project brought together artists, designers, and digital creators to reimagine the public realm as a stage for community, kindness, and creative interaction.
As the space for businesses, leaders, and philanthropists who create impact in real estate and related industries, Villa di Delizia Business Space joined the initiative to empower new forms of participatory urbanism. Guided by our motto "Connect, Create, Celebrate," this collaboration reflects the Villa’s mission to be a place where ideas meet action, where future-oriented businesses and visionary creatives prototype together what cities can become.
Organized by Spazio Culturale SC3 Milano GentiLab ETS, in collaboration with Gentletude and voice of space, and led by Silvia Cortese, Cristina Milani, and Alissa Bankovska, the initiative explored how phygital creativity and sustainable materials can reshape urban life. Technical and material support was provided by Modulina Straw Panels and TAF Abrasivi SpA, emphasizing an eco-conscious and circular approach to urban transformation.
Concept & Vision
The initiative aimed to lay the groundwork for the emerging Turro-Martesana-Milano (TUMAMI) district – using art, design thinking, and circular sustainability principles to activate gentle, inclusive, and emotionally resonant public spaces. Guided by the philosophy of voice of space, participants explored the concept of “Impact Spaces”—public environments intentionally designed to foster human interaction and inspire positive behavioral shifts. Through this lens, they created works that do not merely decorate public space but activate it, connect people, and stimulate collective action. Through a hackathon model, six innovative phygital installations were created using circular materials and digital technology, representing a new vision of placemaking.
Created Projects:
"Punti di raccolta umana e archiviazione urbana" by Eleonora Gugliotta, Dmytro Tokariev, and Karyna Bezsonova: Interactive urban panels inviting citizens to leave traces of their daily lives, creating a living archive of community memories. Enhanced by the "Digital Caselle" platform, allowing voice messages, photos, and digital expressions.
"Osservatorio delle Stelle" by Amanda Toy: A poetic observatory inviting visitors to reconnect with dreams and nature. The project also proposes playful, colorful interventions on everyday urban elements, such as pedestrian crossings and traffic lights, conveying positive and inspiring messages.
"Wonderland" by Giada Grasso: A playful installation transforming urban life into an imaginative experience, promoting change through creativity and play.
"Tessuto Sociale" by Onish: A striking 20-meter installation made of CO₂-absorbing fabric that gradually changes color, symbolizing the neighborhood’s transformation.
"WHISPER" by Orma il Viandante, Dmytro Tokariev, and Karyna Bezsonova: An urban storytelling project transforming blank facades into an open-air museum, enriched by "The Wall That Talks" AR experience with animations and children's voices.
"Urban Cube-ism" by Will Paucar, Dmytro Tokariev, and Karyna Bezsonova: A participatory cube made of Modulina panels collecting the physical and emotional traces of passersby. Expanded through the "ARtCUBO" digital platform, enabling users to create and place virtual artworks in a shared 3D space.
“Gentle Streets and Squares” demonstrated the transformative potential of sustainable, emotionally intelligent design in strengthening urban identity and social cohesion. The project serves as a scalable model for future urban regeneration initiatives, promoting collaboration between the public and private sectors for shared transformation.
A Space for Urban Innovation
Villa di Delizia Business Space drives events and collaborations that turn vision into tangible strategies. Supporting the Gentle Streets and Squares initiative is part of our ongoing commitment to create a bridge between creativity and investment, between design culture and impactful execution.
We believe in spaces that transform not only the skyline, but the way people feel, connect, and imagine the future.
You can now visit and experience the created artworks both at Villa di Delizia Business Space and SC3 Milano GentiLab. We invite you to explore these unique expressions of urban transformation in person.
Let’s Collaborate
We invite cities, developers, cultural foundations, and business leaders to co-create with us. Villa di Delizia Business Space is ready to host your next gathering, partnership initiative, or launch event in the spirit of innovation, impact, and transformation.